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Squeeze Page Tracking – this is the phrase I use to describe figuring out where subscribers came from before they arrive on your Squeeze Page. Internet Marketers typically drive traffic to a squeeze page. From there Leads opt-in for a free offer. They basically trade their email address (and perhaps additional information) for something the Marketer is offering. Knowing which ads work and which work well is critical to being an efficient Internet Marketer
AWeber And Squeeze Page Tracking – Where Did Leads Come From
Typically AWeber will save the URL a Lead signed up with, but no information about where a Lead came from. The only obvious Simple Squeeze Page Tracking to determine which ad or affiliate sent a Lead to a page was to have a different page for each source. This is VERY unsatisfactory from my point of view. At times I may have 2 Facebook ads, three JV Giveaways, two solo ads and a couple of Funnel Click ads all going simultaneously. If I am running split tests, the number of ads can double or triple. Having identical pages (except for their URLs) for each of these sources is just a massive waste. It is a Simple Squeeze Page Tracking system, but keeping track of hundreds of virtually identical pages can be an administrative nightmare. As a result many savvy marketers just don’t bother to really track. They count clicks and quit.
Last month I wrote an article on Squeeze Page Tracking and it was published in Ann Sieg’s Renegade blog. (http://hale.therenegadeblog.com/wordpress-and-aweber-the-aweber-ad-tracking-variable-on-steroids). In this article I described a way to pass a parameter to WordPress and then pass the value into a field called “Adtracking” in AWeber.
In general we want to know:
- How many IMPRESSIONS a source had (how many people saw it).
- How many CLICKS these impressions generated. AND
- How many CONVERSIONS resulted from these CLICKS.
If we can’t tell where Leads came from then you can’t relate the CLICKS to the IMPRESSIONS. You also can’t relate the CONVERSIONS to the CLICKS.
In the long run the CONVERSIONS are the most important statistic here. If you have one source where almost everyone clicks on your ad and no-one converts, you have a bad source. If you have another source where only 10% of the viewers click on the ad, but 100% of them opt-into your list, you have a much better source. Depending on the copy per click, this may not be a great source, but it certainly better than the former source.
Summary of Complete Way To Do Squeeze Page Tracking.
While I went into these steps in more detail in the article I mentioned above, here is a summary of the steps:
- Install the plugin URL Params on your WordPress blog.
- Install the CKEditor plugin on your WordPress blog (as of version 3.9.1 WordPress mangles AWeber code as soon as you even open a page using WordPress’s default editor – which is TinyMCE editor. The same thing happens if you use TinyMCE Advanced – the version we often use).
- Activate the CKEditor and deactivate TinyMCE Advanced.
- Go into the CKEditor’s settings – Advanced and turn off all but the top check back in the “Output Formatting section. (See http://halepringle.com/aweber-tip-wordpress-3-9-aweber-sign-forms-problem/ for more details.) This makes the HTML code harder to read, but it stops the editor from removing all of the functionality from the AWeber HTML code you paste into your page.
- Use the TEXT mode to edit your Squeeze page
- Use CTRL-F to search for the word “Adtracking.”
It will say Adtracking=”xxxx” where xxxx is the name/description your have the page when you created it. Replace the “xxxx” with “None”
- When you call your squeeze page add “/?adtracking=zzzz” where zzzz is a code word to describe the ad or affiliate that is calling the squeeze page. For example http://HalePringle.com/dsd-offer/?adtracking=blog would call the squeeze page called “dsd” on my side and pass the parameter adtracking with the value of “john” Anyone who signed up when the page is called this way would have the value “john” in the adtracking variable.
- In the AWeber tab where I manage my subscribers, I can search for “adtracking is john” and see exactly how many conversions came from my source “John”. I can also go to the AWeber Reports and look at the values of the adtracking variable.
Simple Squeeze Page Tracking
There is a simpler way. It is not as elegant and when you receive emails telling you someone signed up, you won’t be able to tell which source referred them from the subject line. You have to open to each email to see where they came from. The method is however much simpler.
Just add /?zzzz where zzzz is a code to the end of your call to the Squeeze Page. For example http://HalePringle.com/dsd-offer/?blog When you look the information for a Subscriber in AWeber you will be able to see the page they opted-in from. That URL includes the ?zzzz value.
Example AWeber Subscriber Data for a JV Giveaway Called 4th of July
Now you have a simple way to one use Squeeze Page and still track where a subscriber came from.
Until Next time, you have a Great Day! Oh Hale Yes!
↓ ↓ If this post gave you some ideas – Go ahead & comment below. ↓ ↓
Hale Pringle Ed. D.
Hale Pringle – Hale Yes!
Skype hale.pringle
Email: [email protected]
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P.S. If you are working to move your business online and it all seems overwhelming, I can help! My team and I are currently working with best “Earn Money Quickly From Home” Program I’ve ever seen (and I’ve seen them ALL!) I strongly urge you to take a look at http://HalePringle.com/ds. You can also take a look around http://HalePringle.com, especially the resources menu option. You will see that I specialize in list building, a Certified Trainer with Ann Sieg and am an award winning blogger. I’ve also written three books on AWeber (AWeber: Quick Start) and over 20 others. You can email me or give me a Skype call. I’ll give you the benefit of my years of experience and many thousands of dollars in training and searching the rabbit hole called Internet Marketing and Network Marketing.
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