Introduction

Today we are going to create basic squeeze pages so that we can add leads to the lists we created in an earlier post (Start by Creating Lists).  If you are arriving late (  ), the last post adding emails to AWeber and the one on lists talked about automatically adding your leads to a second list and the first post in this series talked about what AWeber (an autoresponder) is and why it is important.  We talked about the four Major Components and listed the steps you will go through.

One more time I want to mention that AWeber’s tutorial videos are excellent.  They give you good information, I just didn’t get the overview that I’m trying to give you here.   I also have used their support email system.  I almost always get a very prompt and useful response.  They are real professionals.

Disclaimer

There are lots of ways to use AWeber.  I’m going to show you what works for me.  Others may show you something different.

The Sales Funnel Image – All the Pieces and How They Flow

Before we go on I’d like to take a moment to look at the whole process using the funnel image.

1. You drive traffic to your blog or website.
2. Leads see your Ethical Bribe and are taken to a Squeeze page (or perhaps they use the email entry field in a widget.  That is a kind of small squeeze page.)  They enter their email address into an AWeber Web Form.
3. Filling out the Web Form adds the lead to one of your lists.  (If you are using the system I described, it actually adds them to two of your lists.)
4. Once they are on your list, they begin to receive a series of follow-up emails.
5. When you have interesting new information, you can send the people on your list one-time emails that are called Broadcast emails.
6. In the follow-ups and the broadcasts, you present offers for your leads to invest in their future (i.e. you make sales.)

Where We are in the Walk Through

         THINGS TO DO BEFORE WORKING WITH AWeber

1. You need a website or a blog.  It is also possible to use a tab on a Facebook Fan Page.
2. You need what is often called an “Ethical Bribe”  This is something that you think your niche audience would see as valuable enough to trade their email address for.
3. It would be VERY nice to have something to sell.

   THINGS YOU DO ONE TIME IN AWeber

4. Create Your Main List – this is the list your will send a series of emails (drip series or follow-up series) to when people sign up for your Ethical Bribe.  ( Creating Lists )
5. Create a list specific to your Ethical Bribe. ( Creating Lists )
6. Create a “Paid Customer” List  ( Creating Lists )
7. Create a “Broadcast Only” List   (  Creating Lists )
8. Create a day 0 follow up email in your main list.  It says: “The item you requested is on the way in a separate email”   Make this generic. ( Bare Minimum Follow-up emails )
9. Create a day 0 follow up email in your product specific list.  It says: “here is the download you requested.”  ( Bare Minimum Follow-up emails )
10. Use the automation feature to automatically sign people up for your main list when they ask for your ethical bribe and subscribe to your ethical bribe specific list. ( Creating Lists )
11. Create a series of emails that will go out to people who respond to your ethical bribe offer.
12. Create a Squeeze page or a Widget in your blog where you offer your ethical bribe.  (Simple Squeeze Page  and  Build a Widget)
13. Create a Thank You Page in your website or blog where you Thank the person for asking for your material AND OFFER THEM SOMETHING ELSE, something with a price tag.
14. Create or Find a nice button to use on your AWeber Web From.  (Create a Cool Button)
15. Create a Web Form in AWeber.  The Web Form will be at the very least a place for the person to put their email address and a SUBMIT button.  AWeber provides you with the HTML code to insert into your Squeeze page or Widget.  When people enter their email and press submit, the information is sent to AWeber and the person is automatically added to your list. ( Create a Web Form , Simple Squeeze Page and Create a Cool Button )
16. Paste the HTML code into your Squeeze page and or widget.  ( Simple Squeeze Page )

    THINGS YOU DO REGULARLY IN AWeber

17. Send one time Broadcast messages to your list when something new and unusual or useful happens.
18. Check the Statistics. ( Basic Reports )

Plugins – I Recommend

There are four plugins that I use regularly when I am working on Squeeze Pages.

1. WP Hide Page – allows me to hide a page from Google.  I do NOT want people seeing this page when they browse around my website.
2. Duplicate Post – this allows me to take an existing page and copy it.  It is often much easier to modify an existing page than it is to start with a blank screen.
3. TinyMCE Advanced – this is an advanced Editor.  It allows me to use Tahoma Font with large text size and red colored text.  It has lots of other features, but those are the ones I use here.
4. WordPress SEO by Yoast – This is a top notch plugin that goes you a place to enter your SEO Title and the Meta data that Google displays when you show up in a search.  In this case I need it when I look at pages in WordPress.  I leave the Title Field empty so I REALLY need the SEO title to be filled in.

Creating a Simple Squeeze Page

I’m going to try to give you two things at once here.  How to create your first Squeeze page and how to create your second, third, fourth, etc.

Create Your First Squeeze Page

Login to your WordPress Site and click on the Pages à Add New Page button.  You will see a blank page. On that page we are going to fill in some basic information.   We will just have to modify this information when we modify a copy of the existing page to create our second form.  Let’s look at creating the second page and then we will look at the various fields that need to be updated.

Create Your Second Squeeze Page

All we are going to do here is get to a page we can edit in a different way.  The advantage is that this one already has information in it.  Of course the first time you do this you won’t be able to use this method.

Login to your WordPress site and find a Squeeze Page I call them “Offer Pages” in the SEO titles so that I can search for them and see them when I look at the list of pages. Since I do not fill in the TITLE field, the SEO Title becomes very important for page management.

Find a Squeeze Page You Like and Clone it

 

 

Yon can see on the left that this page has (No Title).  This means that we really need the SEO Title on the right.   The biggest arrow points at the CLONE option.   This was added by the Duplicate Post Plugin.

After We Press Clone We Have Two Copies – One is a Draft

 

You can see on the right that the names are identical.  BTW  I use the Search box that is right about those two arrows to help me find the duplicate copies. On the left you can see the word DRAFT on one of the posts. That is the one that we are going to edit.

Here is The Copy to Edit

As I said. your first screen will be empty.  Here is a check list that should help.

1. The title should be empty.  We do not want the BLACK title with a black bar beside it at the top of our squeeze page.
2. Be sure to edit permalink right below the empty Title box.  (Also be sure to press OK when you are done.  I forget this too often.)
3. If you have a choice of Page Layout Templates, choose one that does have your menu at the top.  Google and Facebook are both getting picky about their ads.  They want to see that there is a real website dedicated to your topic behind your squeeze page.  Being able to look around the blog satisfies this requirement.  (This is different than a few years ago, where blank pages where the norm.)
4. Use “Tahoma” as the Font, Size 7 as the size and Red as the color.
5. Write a compelling Title Line.
6. Make sure you fill in the SEO Title Line below the edit area.
7. Turn Off any Social Bookmarking plugins that you can.
8. Be sure you have click the “Hid Post” option to hide the post.
9. Place an arrow on your page pointing at the opt-in box.
10. Edit the HTML “line-height” to .7 if there is too much space between the lines of your headline.
11. If you have trouble centering things try this.  Change the editor to TEXT and find the area you want to center  put this code before it <div style=”text-align: Center;”>   and put </div>after the section you want centered.  WordPress usually leaves this command along.  It will delete the older <center> </center> commands if you try to use them.  It also seems to ignore its own CENTER button sometimes.
12. Have an Image on your page.
13. Be minimalistic here.

Font, Size, Title, Arrow and Image.

You can see several of the items from the checklist in the image above.

Permalink and changing the line-height.

Here you can see we are editing the permalink, change the line-height  and adding a CENTER command.  I didn’t show the </div> further down the page.

Edit the SEO Title

Since this is a copy, there already a title called “Snippet Preview”  This shows what Google will display if you are found by a search engine.  (We don’t want to be found, in this case.)  We fill in the correction beside SEO Title and when we update the post the Snippet Title will change.

Hiding the Post and Turning Off Social Book Marking Plugins

Down on the right side there are two areas we need to take care of.  One hides the post (added by the WP Hide POst plugin.  The other will vary depending upon which social bookmarking plugin you are using.

WEB FORM

The only thing we are missing is the area where people put their email address in.  My screen has one, but it goes to the wrong list.   We will create this “Web Form” in another post.  (Soon).

One Final Tip

There are times when placing two images on a WordPress page just doesn’t work right.  You just can’t get them where you want them.   Try this.

1. Open PowerPoint
2. Insert a Blank Slide
3. Right click on the slide (not in a text box)
4. Click on Format Background
5. Move the Transparency slider all the way to 100% and Click the Close Button
6. Insert Picture for one of your images
7. Insert Picture for the other image.
8. Drag them and resize them until that are pleasing to you
9. Save As PNG file type

PowerPoint with two Images

Saved Image

This this combined Image in your Squeeze Page

 

Your Thank You Page is EXTREMELY VALUABLE Space

I’ve mentioned the Thank You Page a couple of times.  I want to make sure that you don’t ignore the true value of this page.  Your leads have just taken action.  They are in a good place.  Offer them something:  A One Time Offer (OTO), an upsell, another product, something, anything!

You need to create a Thank You Page using the same steps I showed you above.  Here is the top of one of mine:

Notice that this is generic.  It will work for almost any of my Ethical Bribe eBooks.  I have special Thank You Pages for some offers, but most of them use this generic page.

 

 

Again, you need to create this page now and create the Pretty-Link that points to it.   You will need it when you create the Web Form in AWeber.

BTW – the big WAIT was created in PowerPoint and a screen capture created an image that was inserted here.  This is very useful.  You can have material that looks like text (for example bullet lists with check marks for the bullets) when in fact they are screen capture images you created in some other tool.

ARROWS  for you.

Here are the links to three of the arrows I use.  You are welcome to copy and add them to your blog or website.

http://halepringle.com/wp-ghp-content/uploads/2012/12/big-down-arrow-almost-right-27.png

http://halepringle.com/wp-ghp-content/uploads/2012/12/big-down-and-right-arrow-27.png

http://halepringle.com/wp-ghp-content/uploads/2012/12/big-down-arrow-27.png

 

There are much fancier ways to create Squeeze Pages.  Themes like Optimize Press and the expensive Plugins like Premise do a bang up job.  Here I have described a simple squeeze page that should work in any theme.

.

FREE Call To Action Buttons – Coming Next

In the next post I am going to take a short detour and give you a way to create buttons like the “Get Free Access” Button.  It is easy and it is free.  (I’m giving you a “Get Free Access” button, but is you want “Download Now” or “Get Free Coaching” or “Click to Join” or any of a hundred others Call To Actions, I’ll show you have to create them.

 

I hope you enjoyed the adding a Basic Squeeze Page.

 

Until next time, you have a Great Day!

↓ ↓ If this post gave you some ideas – Go ahead & comment below.  ↓ ↓

 

Hale Pringle – Hale Yes!

Skype hale.pringle

Email: [email protected]

 

P.S. If you are working to move your business online and it all seems overwhelming, I can help!  Take a look at http://HalePringle.com, or sign up for the free coaching call. You can email me or give me a Skype call. I’ll give you the benefit of my years of experience and many thousands of dollars in training and searching the rabbit hole called Internet Marketing and Network Marketing. I can help you with Lead Generation, the feeling of overwhelm, blogging, and even career change. Add that to the finest mentoring on the Internet (Ann Sieg’s Team and Inner Circle) and you have a Winner!

Share and Enjoy