“Double Broadcast Email Open Rate” sounds like a pretty lofty goal, but using this AWeber tip, you CAN almost double broadcast emails open rates very easily by using a list segmentation technique. List segmentation seems like an advanced topic to many. What I am describing in this AWeber Tip is a simple (and FAST) list segmentation technique that anyone can use to (almost) double broadcast email open rates.
In this AWeber Tip, we are going to do is resend a broadcast, but only send it to subscribers who did not open the email the first time it was sent out.
This technique used to be more difficult, but it has gotten much easier since AWeber’s June 5, 2013 updates
Here is an example: If you had a 20% open rate for the first email, you very likely will have about 20% for the second. Since you are only sending to the 80% who did not open the first email, you will achieve a 36% total open rate if both emails stay at around 20% opens. 36% is a lot better that 20% and it is easy to do.
Almost Double Broadcast Email Open Rate
The one thing that AWeber did not do was make it easy to send exactly the same email. We are going to get around that by using our broadcast email and making it into a template.
Create a Template from your Broadcast – Step 1 of “Double Broadcast Email Open Rate”
The first step is to find the Broadcast email you want to send, click on the “Copy” link under its name and create a template using that email.
Save an Email as a Template
Create the template by #1) Clicking on the Templates button,
#2) Click on My Templates
#3) Enter a name for your Template
#4) Click on “Save as Template”
#5) Make sure the “Keep my Message Content” button is checked
One you save this email, you are going to have a draft broadcast waiting in your list. Delete it.
NOTE: You can skip this step if you remember to make your broadcast into a template after you save it when you originally send it out. I know I just usually don’t remembers.