Choosing a Niche

In a previous post I talked about Evaluating Home based
Businesses. (Click here to read)

This post looks at a part of the same topic – but
from inside you.

Let’s start with some basic assumptions.

• Choosing a niche is critical – targeting everyone means
  that you don’t appeal to anyone.
• Choosing a niche involves be profit – spending your
  “business time” on something that can’t make money
  is a waste of time. (If this is a hobby, then go for it, but
  I’m assuming this is a business.)

What else is there?

Well, this is YOUR home business, it should be FUN for YOU!

Let me give you an example. I lost over 90 pounds
on a weight loss program my network marketing company
provides. This is a dynamite program and the only one that
ever worked for me. Weight loss is profitable and it is sure
possible to target sub-groups and create niches within
the group of people who need to lose weight.

But is that what I want to do when I grow up? – Not really!

How Do I Go About Choosing a Niche?

So what it fun for me?

• Reading Science Fiction – probably not a profitable area for me
• Playing guitar and singing – definitely NOT a a profitable area for me
• Spending time with my wife – probably not a profitable area for me
• Working with computers and teaching people – ????

Okay, the last one has some possibilities.

I have already decided to help people in my primary network
marketing company learn how to recruiting on-line. Now I just
need to figure out how to target new people and help them learn
1) the value of network marketing (leverage) and 2) how to do
network marketing recruiting on-line.

As I look at this niche, it is still too broad, but it is a start. I can have fun,
be profitable and define a narrow niche.

Hale Pringle Ed. D.

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Hale Pringle

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