People tend to scan their email senders and subject lines

and never open a lot of them. You can increase

the chances that

someone will actually see an email using this method to repeast an email campaign.

I’m not talking about sending it and then an hour later sending it again. I’m talking about sending a campaign of several emails and after a week or more, repeat the email campaign.

Using tags, makes it is very easy to repeat an email campaign and then run it again. Here is one way to do it.

USING TWO CAMPAIGNS to Repeat an Email Campaign

Campaign 1 is a normal campaign with several emails separated by how many days Aweber should wait before it sends the next email. I call this one the Email Campaign. Here are the pieces we will use to Repeat the Email Campaign.

1. 1. A tag that triggers the Email Campaign.

1. 1. Several emails.

1. 1. A WAIT command between each of the emails.

1. 1. A command to add a TAG after all of the emails in the campaign have been sent. This will allow you to send BROADCAST emails to those who have received all of the emails in this campaign.

1. 1. A command to remove the TAG that triggered the email campaign. This command is the last command in the campaign.

Campaign 2 has no emails in it.

I call this the Master Campaign. Here are the commands you place in the Master Campaign.

1. 1. A Cammand to add a Tag to the new Subscriber. This tag you add is the one that triggers the email campaign

1. 1. A WAIT command. This cammand talls Aweber to wait a relatively long time. It should probably be at least a week after the email campaign has sent all of its emails.

1. 1. You can add another pair of wait and then initiate commands.

1. 1. I end the sequence by WAITING a coule of months and initiating the campaign again.

THE FULL SEQUENCE TO Repeat an Email Campaign

You start the Master Campaign when a Lead becomes a Subscriber. I recommend that you use a tag to initiate the Master Campaign. This offers more flexibility than starting the Master Campaign using the “When a Lead Subscribes” method.

The Master Campaign adds a tag that triggers the Email Campaign.

At the end of the Email Campaign, the tag that triggers the Email Campaign is removed.

The Master Campaign waits and then adds the TAG a second (and third) time and initiate the sequence again.

The Last Step

While it is not required, I suggest that when a Subscriber signs up for your product, you remove the tags that trigger the Master Camoaign and the Tag that triggers the Email Campaign. That will stop the Email Campaign where you are encouraging the Subscribers to BUY or JOIN.

One More Option

There are lots of variations that you can add to this very simple system. I’ll just mention one.

Copy the Email Campaign. Change the Tag that triggers this campaign.

The final change is to edit each of the emails and replace the Subject line. You never know what will attract someone’s attention, so it is worth trying something different to see if you can trigger the “I gotta read that!” response.

Summary

There you have it. A simple way to expose your Leads to more emails without having to write a whole note set.

1. 1. You add a TAG to trigger a Master Campaign when a Lead becomes a Subscriber.

1. 1. The

1. 1. The Master Campaign adds a TAG to a Lead and that triggers an Email Campaign. When the Email Campaign ends, it removes the TAG that triggered it.

1. 1. After a while the Master Campaign triggers the Email Campaign again.

1. 1. You can repeast the cycle an many times as you want.

UNTIL NEXT TIME!

Have a Great Day! Oh Hale Yes!

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