Top 7 Web-Design Mistakes to Avoid in 2017 to Earn More Acceptance
Web designing is an art, and a well-designed website always grabs the attention of the users. While most of the “how-to” articles on the internet talk about the latest web design trends, we are going to do something different. Here, we are going to explore the mistakes you need to avoid to prevent your site from lagging behind in the competition. For this, we have conducted a large-scale usability study to identify the most common web designing errors, which can damage the reputation of a website.
This comprehensive study included data and analysis from about 50+ websites, ranging from small, local businesses, and nonprofit organizations, to high-end entertainment companies from across the globe. The study is conducted from a user perspective to identify the top 7 damaging mistakes, which annoy the users and hurt your business.
None of these top issues is surprisingly new. The concept and technologies of web design have come a long way, and we noted that some persistent problems remain overlooked even today. The design patterns and methodologies of modern time brought in aesthetics changes, but the underlying user experience needs to remain the same. The website users want to find information that is easy to access and navigate through.
- Unexpected content locations
To put it plainly, users cannot use information that they cannot find! We often find that many website developers still give poor incomprehensible category names, which may not accurately describe what it contains. With in-depth knowledge of the information in hand, companies tend to arrange it in the way they think about it, rather than thinking from a user perspective.
Solution: Try to involve the real users while setting the site layout. Some efforts towards usability aspects like tree testing, card sorting, or user-friendliness testing may help to do it in a sensible way.
- Awkward name and arrangement of links and categories
If the users cannot distinguish between similar sounding links and navigational categories, they may struggle to get to the right path. Check if the links and categories that you have used make sense on their own. If there are multiple sections or web pages to navigate to address a particular piece of information, users may not be patient enough to explore each, and they may turn away from the site.
Solution: Similar to above, it is ideal to run usability testing and card sorting to avoid overlapping of the category names. The problem with links which are too similar is the result of poor content strategies as:
- Inadequate labeling: Links may lead to different content, but which have similar labels. Rename the links immediately to differentiate each easily.
- Troublesome content differentiation: If the links lead to a different page with relevant information, then try to consolidate and reorganize the content.
- Scattered information
Some of the sites offer bits and pieces of information that spread across the site, but with little or no connection between them. If the users find islands of information that do not have proper structuring, they do not usually think of navigating to another area to get supplementary material, and they may move to a competitor website instead.
Solution: An ideal solution for this problem from Las Vegas web development experts is to add the related links between the pages which offer relevant information. Identify why the information is scattered throughout the site and consolidate the same for easier access.
- Repetitive links
Sometimes, the users will be able to determine the actual location of the info, but they may still get hindered by unexpected link flows. Web developers may often ask the users to do several clicks to get to the content. In this, the quality of clicks matters more than the quantity, and there are no magic numbers. However, if it appears as a tiresome task to click through the pages multiple times to ultimately reach to the desired information, users may become agitated and annoyed.
Solution: Designers sometimes tend to construct pages in isolation, and they do not consider the actual route to the content. While adding new pages to the site, always analyze how the users will get there and ensure that it is the shortest possible path.
- Hidden pricing/fee
The users want to know everything through a website. In fact, their actual need is to know about the prices, convenience fees, subscription fees, and additional expenses to decide whether they can begin with a process. However, on several sites, such fundamental pieces of information is purposely hidden. That is a huge turn-off for the potential buyers as they find this to be a shady strategy.
Solution: Be straightforward in your design to openly and genuinely communicate with the users, and make it easier for them to find the most wanted info instantly and easily.
- Connecting the users to microsites
Sites that take the users to secondary sites or content sometimes make a mistake of stranding them on pages that they did not intend to find. The subsites may not offer any back button to go to the parent site, and the users get confused. It is possible to navigate back to the previous page by continuously clicking on the back button on the browser. But not everybody is likely to do so.
Solution: Always think twice about this before redirecting a visitor to a sub-site. If you build one, ensure that there is an easy navigation button to get back from there.
- Weak search results
If unable to find the desired info, visitors may use the on-site search option to find what they are looking for. If the search results are not correctly optimized, the visitors will meet with frustration for not finding what they came for. Results which are categorized poorly or with useless descriptions may leave the users in confusion.
Solution: Always review the search logs to identify user behavior in light of the frequent searches that they conduct on the site. Try to use content tagging and site search tool to strengthen search and offer the most appropriate results.
Above all, you also have to understand that poor search results and site acceptance may stem from inexpert content-management systems. When choosing CMS, ensure that you get the best available platforms and featured or premium plug-ins to add functionality.
If you want to find more information on the latest website design trends, please visit https://lasvegaswebdesignco.com/.