Responsive Web Design or Accelerated Mobile Pages: What Does Your Business Need?

Thanks to Google, the Accelerated Mobile Pages (AMP) Project has gained momentum fairly quickly. Responsive Web Design (RWD) and AMP rely on the same building blocks. HTML, CSS, and JavaScript make up the building blocks of both. It confuses a lot of website owners and business owners. Today, we will explore the similarities and differences between RWD and AMP to find out which suits your needs.

What is Accelerated Mobile Pages (AMPs)?

AMP is a Google-backed project the supports the introduction of fast-loading pages. Google launched it back in October 2015 with support from Twitter, WordPress, and several big names. AMP promises a high level of user engagement and better performance of websites on mobile devices. Any ads and web pages published in the AMP format load almost instantly. It offers a better user experience. Different website developers have published over 1.5 billion AMPs until date.

AMP has two basic goals –

  1. To improve the user experience for mobile browsing
  2. Distributing content more easily

AMP has three discernable components –

  2. AMP JS
  3. Google AMP Cache

Cleverly put, AMP is a subset of HTML, and it is faster due to many reasons. They include –

  1. Lazy loading
  2. JS
  3. Inline style sheets
  4. Instant loading
  5. Google CDN
  6. Own JS engine
  7. Liberal use of Preconnect

AMPs use a custom markup language for their content that is not text. Images, audio files, and videos have their own set of codes. AMPs rely on its niche JS engine while rendering the non-text content. The browser ignores these custom elements. It allows users to share their content on Google Search and their Twitter timeline.

Responsive website design

Responsive web design is a product of CSS3 and HTML. You can create a responsive web page within minutes by using the right CSS3 queries. Your media queries will allow these web pages to adopt different CSS styles based on the user’s device and browser width.

You can make every mobile device width available by writing codes for each one of them. RWD primarily focuses on website flexibility. The users will have the same levels of access and comfort from all mobile devices. It is mobile-geddon, and it is time to accept it!

Each website owner wants a mobile version of their website. Each site needs to have a design dimension compatible to different screen resolutions. There should be one for iPhone 7 Pro, another for Samsung Galaxy S8, another for Kindle and so on. The number of devices keeps increasing as more number of flagship phones, tablets and phablets keep coming. This madness would continue through the next decade had there not been RWD.

RWD is all about adjustable images, screen resolutions and more. It is a new approach towards thinking about web design. It is about fluid layouts, easy accessibility and instant adaptation to orientations. Moreover, there is a group of users who never maximize their browsers. It creates an excellent scope for a variety of screen sizes for all browsers.

Is flexible layout a luxury?

Even a couple of years ago RWD was expensive. Most websites saw it as a luxury. Only the best websites with high traction got responsive designs. Images were the primary challenge! Flexible designs were not as flexible at the beginning.

Currently, images auto-adjust to screens and we have workarounds to keep a fluidity between different layouts. Moreover, responsive flexibility is not a luxury anymore, thanks to the most competitive prices from the Las Vegas Website Design. Users can switch between iPad Air to Moto G4 without missing a beat. It is now a lovely blend of fluid grid architecture, fluid images, and a smart markup wherever required.

A number of techniques create fluid designs and images –

  1. Hiding and revealing portions of images
  2. Creating foreground images that scale with layout
  3. Creating composite images

Website designers include a general dose of CSS in the mainframe to make the websites responsive.

What is the difference between AMP and RWD?

Responsive web design helps to deliver websites that are ideal for mobile browsers. Most of the times, these sites get optimized for viewing, but they are terribly slow. In the wake of mobilegeddon, we need more websites that are both device friendly and mobile speed optimized.

On the other hand, AMPs provide users the luxury of speed on mobile devices. The website designers build AMPs to help web pages load faster. When Google initiated the project, it aimed at delivering a mobile-friendly user experience. Those sites that rely heavily on Google search engine for website traffic benefit from the adoption of AMPs.

The main different between AMP and RWD is the former only pays attention to the speed of a web page and its text content. AMP ignores a large section of the most non-text content. In RWD, fluid gridwork helps in smooth resizing of all website contents. It essentially redesigns an entire website for a number of devices.

Should I go for an RWD or AMPs?

Although both RWD and AMP serve to develop more optimized website designs for mobile devices, they fulfil different purposes. A good site needs to be fast and responsive.

For most budding entrepreneurs, getting a responsive design might seem like a costly affair. However, it enhances the user experience, and everyone knows the direct relationship between user experience and ROI. AMPs, on the other hand, make sure that your websites will load faster on all mobile devices.

More than 80% of shoppers purchase products and services online. Making your website design responsive and including AMPs in your site design budget will help your brand capture the mobile audience. Adopting responsive website designs and AMPs will help your site with Google Ranks, and it will help with visibility as well.

You should get both if you want to rank among the first ten on the SRLs. 2017 is going to be a year of mobile shopping and changes. As Google ushers in more algorithm changes and new web design requirements for better search engine optimization, it is becoming more important for companies to update their web designs. Check out the best offers and design packages at today.