Mandatory Website Optimization Tips

With Google coming out with new updates on a month-to-month basis and hundreds of companies competing for the top positions on Google, it’s incredibly important to make sure that your website is fully optimized. If you run your own website or if you have your local website design company run the website for you it’s important to make sure that you are following the steps below. There are some factors that are incredibly important and some of lesser importance. In the end it’s up to you as the business owner to determine which of these website optimization steps you are going to implement. If you need any Las Vegas website design services please contact us for a free quote. Not only can we help you with website design and Internet marketing but we can make sure that your website stays optimized and up-to-date on a week by week basis.

Step Number One

The first step is to make sure that you have a lot of content on your website. While there are many tactical and strategic marketing strategies, many companies forget the basics. The content on your website is one of the most important website optimization factors that you can implement. If you think about it this way, the search engines browse through hundreds of websites and are trying to place the best website that is the most relevant for that certain topics to the top. So if you have a Las Vegas business that offers weekly updates like blog or article posts related to your industry you are going to outrank your competitors that have not updated their website in a matter of months.

Step Number Two

The second step is to create an excellent website structure. With all of our website design packages that we offer here at Las Vegas Web Design we make sure your website has a very easy structure. In other words we make it very easy for your visitors and potential customers to find what they’re looking for. If your website is laid out easily and all the pages are easy to find than your customers and the search engines will be able to find your content a lot easier. There are some website design companies that build inexpensive websites but we have noticed that the site structure a lot of times is not fully optimized. This is a very negative sign because not only will your pages not be crawled, all of the viewers to your website will also have a hard time learning more about your company. Make sure that when you are developing your site and making changes that all of the pages are easy to find so that they will be indexed by the search engines and you will have a high customer satisfaction rate.

Step Number Three

The third step is pointing links from other websites to your own business’s website. While having back links is not necessarily classified as on page website optimization it is actually the most important step and the one that we take extremely seriously. In order to outrank your competitors you must have high quality back links pointing to your website. This is one of the most important factors that will determine your search engine ranking. Not only do you need many back links but they also need to be high quality niche back links for your industry. All of the Internet marketing packages that we offer our niche back link building services which basically means all of the work we are doing is relevant to your industry. We do not do any spam based back link building like many inexpensive marketing companies do. In fact our $1000 per month marketing package ensures that you are getting high quality back links on a month-to-month basis. All of the steps in this article posts can be done by you as an individual or as a company accept the back link building. Finding and optimizing your website with high quality back links is something that really needs to be done by a qualified SEO company.

Step Number Four

The forth step is to update your website frequently. Now this does not just have to be blog or article posting content. There are many ways to update your website on a month-to-month basis. We want to make sure that your website does not look stagnant to Google in any way shape or form. We recommend either updating your blog or article on a month-to-month basis as a minimum or adding more content or changing content around on your existing pages.

Step Number Five

The fifth step is to make sure your business’s website is mobile friendly. This is one area where Las Vegas Web Design really shines. All websites we create are WordPress websites and are fully mobile responsive websites which means they can be viewed on any device. Whether you are on a desktop computer, a laptop computer or a smart phone, your website will be clear and easy to view. One more factor that many companies overlook is the actual website speed loading time. We tried to keep all of our websites in a three second or less loading time which will ensure your viewers have a fast and pleasant experience with your website.

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