How to Maximize the Services of an SEO Expert
If you have not invested in search engine optimization (SEO), then you are not harnessing the full power of internet marketing. However impressive your website looks, you have to be more creative in marketing it if you want to get a wider reach in your niche. By investing in SEO, you are able to fully leverage the power of search engines. A recent survey published by the search engine journal shows that search is still the #1 driver of site traffic.
The fact that 75% of internet users don’t scroll past the 1st page of search engine results should also be reason enough to invest in the best SEO services. While much of the focus seems to be on paid search, research shows that users ignore adverts and instead got go for organic search results. If you are relying on paid search alone, you will find it difficult to increase traffic to your website or even convert.
Working with an SEO Service
Most businesses rely on their IT team for SEO services and this is counterproductive. The results you get from your campaigns are not the best and worse still, your IT team will not focus on its core tasks including website administration. By outsourcing these services to an SEO expert, you will bring in more objectivity to your marketing campaign.
Your SEO team will start with a technical audit to evaluate all the weaknesses on your site before commencing the project. This approach brings better outcomes. More importantly, an extensive range of techniques will be used and this again enhances the outcomes of your marketing campaign. Other benefits of using these professionals include adherence to Google Webmaster Guidelines, support and maintenance among others.
How to Get the Best from Your SEO Strategist
If you are planning to hire an SEO service, you have to be cognizant of the precautions needed for the project to be successful. Many website owners have complained about the quality of services delivered and worse still, toxic working relationships. These problems can easily be avoided through the following:
- Finding a Reputable SEO Service
The best thing about working with an established agency is the fact that they have a reputation to protect and as such, they will not do anything to ruin the working relationship. Such a company works hard to provide 100% satisfaction and you will rarely find anything to complain about. Their services might be pricey but at least you are assured of peace of mind during the SEO project and total satisfaction.
- Establish Working Conditions
The greatest mistake you can make when hiring an SEO agency is to start work without setting conditions on how to get things done. It is important to have everything in writing to avoid disagreements in future. With a well detailed contract in place, it becomes easier to avoid disagreements and you are assured that these experts will be working along the agreed guidelines.
- Agree on Reporting Protocol
This is the most important consideration when it comes to working with an SEO specialist. You have to agree on the best communication tools for everyone involved to stay abreast of the changes being made. Now that your website is undergoing some changes, it is important to understand what they are and how they will be impacting other ongoing processes.
- Agree on Success Parameters
How do you measure the success of an SEO campaign? This is one of the major causes of disagreements in the SEO industry. While some agencies give guarantees on SERPs ranking, they find it hard to achieve these, leading to contractual disagreements. Make sure you hire a company that has realistic targets and agree on how success will be measured. If you pay for performance service, make sure you fully understand each detail contained in the agreement.
- Payment Structure
You should agree on how the payments will be done. This is another contentious issue and it has been made worse by emergence of SEO scams which offer free trials before forcing website owners to subscribe. Before allowing anyone to make changes to your website, make sure you agree on the payment structure. You can opt for pay-per-performance, hourly rates or any other structure you find flexible and convenient for your business.
Working with an SEO specialist need not be acrimonious as long as you follow these guidelines.