How To Beat SEO Giants And Mega-Corps On Your Way To The Top
Every business you can think of has some kind of a web presence. Today, it is impossible to survive in the market without any kind of internet footprint. Everyone around you is racing towards a handful of positions at the top of every SERP. Search engine marketing has grown to be the new parameter of success that grossly affects everything including online traffic and conversion rate.
For every small company like yours, there is at least one mega-corporation that has invested more time and money in upping its search engine optimization game.It is quite natural that mega-brands like Target and Walmart have millions of inbound links and are always on top of almost every relevant search results.
Thankfully, times are changing and SEO is not just about volume and money anymore. It is more about understanding Google Algorithms and what Google wants to see related to your brand name for that top place in the SERP. Saying that, there are quite a few strategies that will give you an edge over your bigger competitors –
This is an advantage almost all small businesses have over larger corporations. While larger corporations are more about volumizing their products and services, small businesses can take advantage of their exclusivity.
If you want to specialize over several areas, you will definitely be using more keywords but the relevance for each term becomes quite low.
For example – if you own an outlet that sells handmade soaps in Queens, you should simply promote your business online with those keywords. This is the USP of your business that will draw people to your website as well as your physical store.
- It’s all in the tail
Experts have been preaching about long-tailed keywords for over a year now. Long-tailed keywords induce an exclusive nature and increases the relevance. Long-tailed keywords eliminate the chances of ranking with more popular high-volume keywords, but increase your chances of ranking with low-volume keywords.
Ranking with high-volume keywords is quite an impossible task even for the larger organizations if they don’t have a dedicated optimization team. As a small company, you should be focusing on the long-tailed keyword strategies to improve your online traffic and conversion rates. More relevant audience will be directed towards your website and that is exactly what every small business needs right now.
- Locality is exclusivity
Many businesses do not realize that their location can also become a USP. This is a great way to beat larger competition. You can keep publicizing your location to reach out to your local audience. Not only does this increase incoming traffic, this also increases sales and yearly turnovers for physical stores.
The best way to get famous is to get involved. You can participate or even organize community events. You can organize Halloween fairs or Valentine’s dinners in the community so people get to know your name and services. There are two immediate advantages of becoming a direct part of a local community events – one, you can immediately generate profit by offering promotional offers, subscription offers etc. two, you can brag about your presence and program later online (in blog or special website sections).
- Go hyper-local
This is a term that is being used to describe local searches that are further restricted by community, work practice and local habits. If you have a large competitor operating in the same city as you, you know that the only way to really beat them is to dive into the local community. Start using neighborhood specific keywords instead of just restricting to city names or district names. Do not forget to post occasional call-outs on your social media channel and your website for better traffic redirection.
- Give weight to content and blog
This has been true for at least the last couple of years. Ever since Hummingbird made its way into the SEO scene, keywords have assumed renewed importance in search engine ranking. You need to frequently publish relevant content and quality blogs to engage your target audience.
In the light of hyper-local search engine optimization, we must remind you to include neighborhood related keywords and cover local events in your blogs. Even your website content should reflect a local flavor that other mega-corps will most definitely lack.
The only things you need to pay attention to are quality and consistency. If you want to build your local brand, you must remember to take feedbacks from your target audience while developing your blog. The moment you fall into a predictable publishing schedule you will be recognized as a dependable authority.
Always lookout for business reviews
There is one added point that most local businesses miss out. Local reviews play a vital role in Google Rankings. As a business, it should be your priority to know what people are telling about your product and services. Besides providing the accurate business citations (NAP) to reputable search engines, you can definitely start with monitoring customer feedbacks. The best way to do so is by appointing social media based tools that can listen in on conversations that mention your brand name. You can augment this process by including a review button on your website that asks your customers to leave reviews post purchase. Be sure not to implement negative practices like paid reviews and sending gifts in lieu of positive reviews. Many local businesses have landed in trouble because of these dishonest practices.
When opening a local business, very few ever dream of taking down business giants in their neighborhood. However, mega-corps are a persistent threat for budding entrepreneurs who have little clue about internet-based marketing and SEO practices. The strategies mentioned above have been adopted by a number of agencies and companies who are now shining bright at the apex of business indexes.