How Las Vegas Nevada Website Design Services Affect Your Business
Modern business is now officially digital. If your business in Las Vegas is not leveraging the digital market, you are setting yourself up for failure. Online shopping is now a multi-billion dollar industry. In fact, a recent report estimates U.S eCommerce sales will hit $ 491.5 billion in 2019. ecommerce is set to grow by 23% year on year, which highlights the reason why every business should leverage this new marketing frontier.
To appreciate the influence of the internet on modern business, consider that 96% of American internet users have shopped online. In a big city like Las Vegas, the numbers could even be higher due to higher internet usage. A website is therefore important in your overall marketing campaign but it is much more than just a site to make a mark in your niche.
You have to appreciate that thousands of local businesses just like yours are competing for the same market. The cut-throat competition can be intimidating, especially for a startup or small business, but it doesn’t have to be. One advantage of taking your business online is the enhanced capability to compete on level ground. Major brands such as Macdonald’s and Starbucks are now finding themselves fending off stiff competition from smaller brands in the city.
Using Website Design for Better Business
You can also pull off such a feat and it all starts with a good web design. Of course this is not the first thing in any business executive’s mind. Internet marketers have a hard time convincing the guys in the upper offices of the need for a new responsive web design or anything else to do with web designing.
It is true your company’s website looks great but if it is not converting, it is highly likely that the site’s design is not optimized for search engines. Most business executives focus on other search engine optimization strategies including email marketing, video creation, and link building, yet all these cannot work if the site design is wanting.
A Study by Adobe shows that 75% of internet users would rather read something beautifully designed than a plain page. The same Report shows that 39% of people stop engaging with a website when images take too long to load or fail to load completely. A similar number of people will turn away from a site if they find it unattractive or if it has a poor layout.
In a KoMarketing Survey, 44% of website visitors leave a company if there is no contact information. The same report shows that 52% of website visitors will look for ‘about us’ information. All these numbers highlight the importance of a well designed website. As such, your next marketing campaign should start with an objective website audit to evaluate the site’s design.
It is highly advisable to hire an experienced Las Vegas Nevada website design firm to help with this project. These are professionals with years of web design and internet experience and the necessary resources to get the job done. There is no room for trial and error when it comes to internet marketing, hence the need to have a fully functional website developed by a professional.
With a professional web designer working on your site, it is easier for you to focus on the core business. Outsourcing these services also saves you a lot of money that would have otherwise gone into hiring an in-house team of designers.
Below are some aspects of digital marketing where web design services will have a big impact:
- Brand Credibility
To appreciate the importance of web designing in boosting your brand’s credibility, try to recall the last time you used a slow loading website. You have most likely never visited the website again. If you are like most folks, you also shared this experience on forums that you regularly visit. If you are very keen, it is obvious that no brand can escape scrutiny in this age of free information.
If your website is hard to navigate, most users will learn this before they even visit it. A poor web design can therefore make you lose credibility. A report published on Koozai says 75% of internet users judge the credibility of a brand by their site’s design. This should be enough to motivate you to hire a qualified web designer in the city.
Search engine optimization is the main reason why most websites are being redesigned. If you are not ranking highly on search engine result pages (SERPs) for targeted keywords, a redesign is long overdue. With Panda algorithm, it is important to avoid duplicate content, especially if you have a main website and a mobile site. Duplicate content and other problems can be avoided by fully redesigning your site.
- Higher Conversion Rates
One of the hardest roles in internet marketing is increasing conversion rates. In fact, conversion rate optimization (CRO) is now a discipline on its own because experts have found out that a good looking website and quality content are not enough to drive conversion. This is where web design comes into the equation. A good web design instantly places you ahead as an authority in your niche.
Your site should be simple to use. If you are offering discount coupons, make sure visitors can easily find them; this will boost conversion. Avoid being too simple or overly complex in your website design.
- Mobile Optimization
If your website designer is not talking about responsive web design, you better run and not look back. Over 80% of internet users today are using mobile. In fact, Google says that mobile device usage to access the internet has already surpassed desktop internet traffic. If your website design is not mobile-ready, then you are losing out big time.
A responsive website design increases the visibility of your brand on all mobile devices. Google loves mobile-friendly content and their mobile-first index and the Accelerated Mobile Pages (AMP) Project highlight the importance of a mobile-friendly website design.
Of course there are many other ways through which a Las Vegas web design service can affect your business. Your site’s user experience (UX), for instance, greatly depends on the quality of the design. Issues such as site speed, which isa ranking factor, ease of navigation, and proper positioning of visual images to evoke emotions are all UX aspects that website design will affect.
Remember that your site’s design is more than impressive visual quality but also includes usability, user interface and site architecture.