E-commerce Website Marketing Tips
You want to make sure that your e-commerce website is not losing you money every month. In today’s very competitive world there are hundreds of thousands of e-commerce websites all trying to sell online. There are many different ways to go about running an e-commerce website. There are many ways to have financial success but there are also terrible mistakes that a business can make that can have crippling results.
What’s go over a few e-commerce website tips that you can implement into your business so that your website does not ever have any issues. Recent reports show that nearly 60% of customers will actually believe your website if it takes more than 3 to 4 seconds to load the page. A simple mistake such as having a slow website could actually hurt your business terribly. There are many ways that a business can speed up an e-commerce website. Feel free to see some of our previous blog post to learn more about different themes and plug-ins that can be used with word press in order to speed up a website so that it actually gets under the two second load speed time.
Make Sure Your Website Is Fully Mobile Responsive And User Friendly
What other factors are important for e-commerce business success? Our previous post was actually referring to having a mobile responsive and user friendly website. If your website is outdated in any way, has slow load speeds, hard to navigate or has a hard to use checkout system, then you are definitely losing business. You need to make sure that your e-commerce website can be viewed on a variety of platforms such as iPhones, iPads, laptops and desktop computers. Nearly 75 to 80% of users online will actually not recommend a business e-commerce website if it has a bad or hard to use mobile design. It’s extremely important to make sure that your website is mobile friendly so that all of your future clients or customers can have an easy viewing experience. If your e-commerce website does not have security metrics in place it can also be disastrous. Having PayPal logos, credit card logos and authorize.net net logos on your website is extremely important to give your customers the trust that they need in order to purchase from your website.
Make Sure Your Checkout Process Does Not Include Hidden Fees
When someone goes to an e-commerce website and wants to purchase a product, they do not want to have endless hidden fees. Hidden fees, excessively high shipping costs and high handling charges can all be very negative factors for your customers. It is actually reported that nearly 60% of websites that have excessively high hidden fees can actually cause the potential customer to leave your website and to find another business to purchase from.
Make Sure Your Checkout Process Is Simple And Quick
After setting up your checkout process. Test it out by trying to purchase something from your e-commerce website. Make sure your checkout process is simple and quick. It is no wonder why Amazon.com has such high conversion rates. Amazon’s conversion rates are typically are around 9%! If your e-commerce website has a long and complicated checkout process or has hidden fees, you will lose a lot of sales. We recommend keeping your checkout process as easy to use as possible.
Make Sure Your Checkout Process Is Completely Secure
There are so many websites who scam people. It is vital to ensure your customers personal information is completely secure. Your potential customers need to have a very clean and simple interface that they can easily use. It is imperative to use a trusted payment method such as PayPal. Using a trusted payment method will help your customers feel secure when purchasing products from your e-commerce website. Having something like a trusted card logo can actually boost your conversion rate by up to 3%.
In addition to all of these tips we recommend using a easy to use and trusted e-commerce platform such as word press, woo commerce etc. there are thousands of websites that use word press and woo commerce in order to have a fully functional e-commerce website.
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