Different Points For Local SEO To Implement
There really are so many benefits in regards to search engine optimization with today’s Google algorithm. One of the many benefits of SEO that it can be customized and perfectly tailored exactly to your businesses needs. for your business. There are so many different forms of SEO marketing and it can really be implemented into any size of business.
What we want to go into today is small business SEO marketing so that you can learn what you should be doing for your local startup Las Vegas business. Of course if you have a large scale business in Las Vegas or other surrounding areas the following techniques and tips that we are going to mention will be altered for larger corporations.
National Marketing Campaign
Large companies have a lot to spend with search engine optimization. They have large marketing budgets and can do a lot more in terms of SEO marketing than a smaller startup company. Fortunately, for many Las Vegas, Nevada businesses they can be put on a marketing budget up typically around $1000 per month which will bring their website to the top of Google. If you offer a local service for the Las Vegas, Nevada area then you did not need to consider a national marketing campaign. You can strictly focus with local marketing strategies to help boost your website to the top. The fortunate thing about local SEO is that you can really be targeting a narrow market and targeted niche keywords for your business. Many large corporations focus on large generic terms and do not get down to the local keyword targets.
Google Three Pack Listing
Another addition of using local SEO for your business is that we can also optimize your Google three pack listing with the Google my business section so that you are not only places the top of the organic searches but also the Google maps.
Targeting Specific Keywords
The most important tip and thing that we recommend and also implement for our own Las Vegas clients is to make sure that they are targeting the correct keywords. Unfortunately, we have had to learn this the hard way for our own company. We targeted specific keywords for a new website that we developed and fully optimize it to the top of Google. However, we did not do full keyword analysis before we had begun and we had failed to realize that this particular search received only 90 searches per month. While it was not a complete loss, it was a lot less than what we hoped for. By selecting the correct keywords we make sure that they are the exact keywords that a user would search to find the exact service that your business offers. In addition, we need to make sure that all of the keywords receive a large monthly search volume so that the return on investment will pay off. With our previous example, we were only receiving about 25 searches per month to our website because the keyword search only received 90 searches per month. Although we were at the top for this local niche keyword it did not receive enough monthly searches to bring in enough sales.
Researching The Highest Searched Keyword
It is easy to recognize and understand that if the keyword is only bringing in 90 searches per month even if you are at the top of Google and the other search engines you will not be receiving many sales. So the first step in what we do for all of our clients is to make sure they are targeting good keywords for their business that will bring many new sales in on a month-to-month basis. The beauty about the local SEO search is that there are hundreds of keyword variations that we can implement for many businesses. What we mean by a keyword variation is this. Let’s say you offer Las Vegas web design, a few variations are things like this. Las Vegas website design, website design in Las Vegas, best website development Las Vegas Nevada, WordPress design Vegas etc.
Targeted Keyword Example
Even though your company might only offer plumbing services in Las Vegas, Nevada it does not mean that your website presence has to be limited in any way. The above keyword examples can be implemented into any local business marketing campaign. If you had a local plumbing business we could easily do 25 keyword variations for Las Vegas, Nevada as well as each and individual town in Las Vegas that you offer your service in. This allows us to come up with a list of more than 100 keyword searches that we can then target for your website. Each and every individual town page will have its own website landing page set up. This way you might have 10 or 15 landing pages on your website that are all targeted for that specific town with the specific keyword searches.
Branding Your Company Online
And other such thing that we recommend is really trying to brand yourself and your company online. This can be done through many different marketing techniques but one of the ways that you can start branding your own company is by implementing many social media posts on a day-to-day basis. Even if you know how much time to spend online a quick social media update post that will be published on Facebook, Twitter, Pinterest and Instagram can have beneficial results. Many businesses do not fully understand the ins and outs of social media and Internet marketing. If you would rather not take on the SEO marketing yourself please contact our local Las Vegas marketing company for a free proposal.
Let Las Vegas Web Design Co.com Be Your Local SEO Marketing Company
For over 10 years we have been helping local businesses rank to the top of the search engines. We have many forms of Internet marketing services that we can implement for your Las Vegas business. Whether you are searching for a brand-new WordPress website, a website redesign, or top Google rankings we can help your business get what it is looking for. Many companies fail to share their marketing results with their new clients. We are not this way and we would love to share some of the fantastic Google rankings that we have achieved for Las Vegas and other businesses. The SEO marketing services for Las Vegas that we provide are all month-to-month contracts and they are all result driven packages.