5 Considerations When Using Las Vegas Web Design Services
If you are running a business in modern Las Vegas, these must be exciting times for you. The city is still brimming with opportunities and it is no wonder that both small and large brands are struggling to get a piece of the cake. Whether you are running a car dealership, a restaurant or any other local enterprise, things are looking up. A report on the Las Vegas Review Journal says consumer spending, construction and tourism will keep the economy in a vibrant mode.
Well, doing business in the City of Lights comes with its own set of challenges. For starters, more consumers are now online, which means your business has to leverage the growing numbers of internet users.
A 2016 ComScore survey on consumer trends published on Fortuneshows that more consumers in the U.S are shopping online. In the study, shoppers reported making 51% of their purchases online. With most consumers accessing the internet on mobile, it means local businesses in the city must compete for these potential customers by building online visibility.
Capitalizing on Search Engine Optimization (SEO)
Online marketing starts with a good website but that is not all it takes. In fact, Google says that while millions of websites are being indexed daily, only 52% make any money. The main reason is poor website design asmost website owners are misguided by website designers to build ecommerce sites with only search engine result pages (SERPs) ranking in mind.
Search engine optimization (SEO) is crucial in online marketing but most web designers are still not leveraging available opportunities to help their clients grow their brands. When it comes to web design, it is not all about the looks but providing a good experience to users. Many beautiful websites fail to convert because the designs are not optimized for search engines.
If your website is fantastic looking and yet you are experiencing high bounce rates, it is highly likely that the design is poor. Truth be told, there are many web designers in Las Vegas who are after your dime and the moment you launch the site, they are nowhere to be found.
For this reason, you need to be cautious when selecting a Las Vegas web design service. Below are some factors to consider when assessing different web design companies for your website:
- Focus on Your Website Needs
Every website is unique and as such, there are different considerations when it comes to the design. If you are planning to launch an ecommerce site for your business, it is important to talk to your IT and marketing team to consider what the website needs.
For instance, a pure ecommerce website will focus more on graphics as opposed to written content. The idea is to put your products in front of the potential buyer. The main focus here is on high return on investment (ROI), better conversion and boosting traffic. On the other hand, a website design for a new company requires content to help create brand awareness. Visitors will need to know what your business edge is and the reason they should not look for other options. Such a website design will be different from a pure ecommerce platform.
- Choose the Right CMS
It is important for your web designer to help you choose the best content management system (CMS) for your website. In fact, the website design should proceed with the CMS in mind to get the desired results. If a reliable CMS is not included in your website, you will have to call in developers for updates and any other maintenance task.
There are many amazing open-source CMSs out there including WordPress, Drupal, Joomla to mention a few. When choosing a CMS, consider the ease of installation, customization, free plugins, community support and other features available.
- Invest in Responsive Web Design
In October 2016, Google announced that mobile internet traffic had for the first time exceeded desktop internet usage. This was a milestone that was obviously coming and any web designing firm worth its salt should have been keen to advise clients on the same. In essence, your website must be viewable on all internet devices including PCs, tablets, smartphones, and smartwatches among others.
Gone are the days when you had to build different websites for desktop and mobile users. Today, your website designer should recommend responsive web design because this is the preferred option even by search engines.
Of course users are more appreciative of a responsive website because they don’t have to abandon their browsing experience. This boosts your traffic, reduces bounce rates, increases conversion and builds your brand’s visibility on the internet platform.
- Cost vs. Value
If there is one question that no web designer wants to answer, it has to be the actual value of their services. Suffice to say it is the elephant in the room and this is risky if no one is willing to tackle it. As a website owner, you have to press hard and ask what value these web design services will add to your business.
For instance, is it not easier to just go for a free website template and start doing business? It is important to get the right answers from a web designer. If they insist responsive web design is perfect for your website, ask for tangible results because this is the only way to determine whether the value of the service is worth the cost.
- Use Only an Experienced Web Designer
There are many fly-by-night website designing firms in Las Vegas. It is not surprising to find numerous complaints at the local BBB from website owners who have fallen for costly web designing scams. As such, ensure the website designer you hire has a good track record. Take time to check out any references given and see whether you like what you see. When interviewing your web design company, make sure you understand how they work and confirm what parameters they use to gauge the success of the project. Look for a company that offers a comprehensive approach to web design including post-launch web design services.
Web design is crucial in internet marketing. It determines how well search engines and your target customers can navigate through your website.A well designed website ranks highly on SERPs and as such, this should be an integral part of your SEO campaign.