4 Online Marketing Misconceptions an SEO expert Helps Bust
Search engine optimization (SEO) forms the core of any internet marketing strategy and the numbers are there to support this. According to a 2015 study, 93% of online experiences start with a search engine. More importantly, 75% of users don’t scroll past the first page of search engine result pages (SERPs).
Search is the number 1 driver of website traffic and beats social media by over 300%, again highlighting the importance of optimizing your website for search engines. Better still, 70% of the links users visit are organic and this means your website must strive for ways to increase organic traffic.
With the increasing influence of internet technology in modern business, it is becoming more important to keep up with the trends in SEO to stay ahead of the competition. The International Telecommunication Union (ITU) says that there are over 3.62 billion internet users today and if your business is not targeting these people, then you are fast hurtling towards collapse.
While millions of websites are being indexed daily, Google says only less than 50% are making any revenue. In short, most business websites are not meeting the objective for which they are built. Research shows that it all boils down to poor SEO strategies. The days when a beautiful website was all you needed to rank highly are now gone as Google keeps updating its search ranking factors.
Well, it all starts with your approach to search engine optimization. There is a lot of conflicting information available online and many website owners are overwhelmed when making a decision. The best way to run your internet market campaign is to leverage the expertise of an SEO expert.These professionals will help you fully understand the SEO landscape.
Below are some of the misconceptions that your SEO consultant will help debunk:
- SEO is Dead
This is the most common misconception out there and it has misguided many website owners to abandon their SEO efforts. In order to appreciate the folly of this myth, consider that the best ranking websites in all industries invest heavily in SEO services. From CNN, Time Magazine, and MTV News to Huffington Post, all these platforms have one thing in common and that is retaining the services of an SEO consultant.
- Keyword Targeting is Irrelevant Now
Google Hummingbird has no doubt changed the future of search but at the same time, it has led to many misconceptions in the industry. While the focus is now less on keywords and instead on offering unique value, the importance of targeted keywords cannot be gainsaid. Simply put, keywords are still showing in content that ranks highly on SERPs and this is proof enough that they still matter. Without a keyword, it is hard for a user to search and also very difficult for publishers to provide content to the target audience.
- Link Building is no Longer Important
In this information age, it is understandable that information spreads fast, but there is also danger of wrong details reaching more people than the true facts. When Google’s official John Mueller stated that link building is something he would rather avoid, the SEO world wrongly assumed that it is something bad. However, a closer look still reveals that search engines rely on link authority in search ranking algorithms. The Google’s official position has not changed regarding link building as long as you are not using manipulative strategies and other black hat techniques.
- Ranking for the Top Keyword is all you Need
If you are selling vintage cars in Chicago, you might think that ‘vintage car in Chicago’ is the only keyword phrase you should focus on. After all, this will be the most competitive in bidding and everyone will be looking for the same. However, you will be surprised to note that such a keyword will not bring the traffic you would expect.
Instead, focusing on long-tail keywords with a focused intent is a more solid strategy. It is now possible to measure the volume of traffic coming to your site from different keywords and it is important to keep reviewing and changing your keyword strategy to guarantee more traffic.
There are many other myths that an SEO consultant will help debunk. During initial consultations, most of these things will come up and your SEO specialist will be at hand to explain further and avoid errors that would affect the entire online marketing campaign.